Every day, billions of people bump into design without thinking about who made it. The thumbnail that earns the click. The button that makes you buy. The album cover you know in a second. The app you open before breakfast.

Somebody obsessed over every one of those choices.

It might be the most viewed art in human history. Its makers rarely get a gallery, a stage, or even a name.

IDGAF (India Design Great Art Festival) is our attempt to build that room. A place to rethink the rules of design, celebrate the people breaking them, and give digital work the recognition we already give traditional art.

The stuff shaping how millions see, tap, scroll, and choose deserves more than a dashboard.